Wednesday, July 15th, 2020
What the real world out there when it comes to marketing, such as the “brick and mortar” stores among us, is doing is revolutionizing itself right before our very eyes. What many are now doing, is converting themselves into becoming successful online eCommerce entities.
This applies to businesses of all sizes, who has physical goods or services to sell.
As a result, what these traditional stores are now experiencing is a stronger injection of revenue, for their ventures.
The mistrust that once existed when it came to online transactions on the Internet, is now in the past and ancient history, as it’s no longer an issue.
So regardless of who you are, if you have any inkling of starting your own online business, such as becoming an Affiliate Marketer, investigate your digital opportunities.
To Go Online
One method of making a successful online presence is by adopting contextual commerce, which is offering online shopping through a variety of digital channels, specifically social media.
Doing so, is proving more effective than just using a merchant eCommerce site for revenue.
This is now possible because of the refinement of collecting “big data.”
This is the demographic information that’s extracted from user devices such as desktops, smartphones and tablets, which tracks buyer behavior.
What’s captured are precise consumer expressions and habitual movements, this when they’re searching for and purchasing digital and physical products online.
Making The Connection
What social contextual commerce does, is helps connect merchants with consumers, this both online and offline by presenting transaction options for instance, at the precise moment of purchase.
What doing so does, is it closes the gap on the relationship between search and discovery, and the consumer buying the product.
What this provides is unprecedented potential for merchants and affiliate marketers.
This in the attempts to locate new buying customers, and targeting them with the exact message they’re wanting to see, which results in increased conversions.
Social Media Content
Social media platforms now gather vast amounts of geographic and demographic data, on every whim and interest their users express.
This includes what product they search for, combined with browsing history, along with what they’ve purchased online in the past.
For the consumer, social media is a valuable resource to interact with friends and family, to discover new things on a peer-to-peer basis, which includes sharing new products and services to research and buy.
This trust and discovery, is what’s so valuable to the affiliate marketer.
Because of this, every search or link that’s clicked on social media for this reason, is being tracked and traced, this to categorize their every movement.
This data is constantly being captured, and then categorized as unique preferences.
What’s also taken into account are the choices being made, may also be influenced by their friends and family, which develops trust while creating relevancy.
Once this trust is developed, consumers are then able to make seamless purchases with just a few taps, this rather than needing to click to another site, and then entering their credit card and shipping information, etc.
Transactions that once took minutes, can now take seconds.
Retailers And Social Media
Retailers can now easily take advantage of this by placing and activating a “Buy-Now” button, directly on these social media platforms, such as on the users newsfeed.
To effectively participate in these channels, what marketers need is to determine how to merge their digital commerce by linking it with their existing social media strategies.
They can also do so, with their other more broader advertising business models as well.
So what needs to be developed are ways on how to optimize their social media strategy, this to nudge their most targeted buyers down the path to purchase.
Creating Interactive Product Experiences That Are Distinct
Platforms such as Facebook now makes it easy for users to comment, share, like, or review posts, all while seeing the details of the product image.
Marketers are taking advantage of this by enabling their products and links to be shareable, while working within the context of the user experience, this directly within that channel.
This is found to be a far more engaging form of marketing, as it develops trust with the consumer.
What buyers seek out are reviews, feedback, and peer interaction from others, as they find them more authentic and trustworthy than a traditional online marketing spiel.
What these ready to buy consumers who read the testimonials from other consumers who’s bought and experienced the product, does is assures their doubt.
Engagement Based Loyalty And Incentive Programs
What’s becoming common is implementing engagement based loyalty programs, as all social media platforms present ample ways and opportunities to introduce this type of engagement.
For instance, offering a program on Facebook such as “Share a product post with 50 of your friends, to get 20% off your next purchase.”
What this does is develops deeper relationships with their existing customers, while also attracting new ones.
You can easily enable this on any of the social media sites such as Facebook, Pinterest, or Instragram.
Begin by offering your best most loyal customers, the opportunity for them to tell their friends and family about your products and services, and make it easy and rewarding for them to do so.
Provide social media links which are displayed prominently and as frequently as possible, on your blog.
Make it as easy as possible for these shoppers to tell everyone they know, how great your product, service, or website is.
Then combine they doing so with loyalty reward programs, which further encourages them to spread the love, and they will do so willingly.
Have Prominent Seamless “Buy Buttons”
Once a user sees a product that they like online, what’s created is a flash micro moment, a split second state of “insanity,” where a decision to buy needs to be made.
This to decide whether to purchase that product or not. Initially, most usually don’t.
This is when email marketing and retargeting comes in.
So when it comes to social media marketing, always make sure that the “Buy Button” is visibly prominent, and supplemented with meaningful information and social proof regarding your product.
Never assume that these prospective customers who finds you on social media, will immediately check out the contextual experience.
Make sure that the purchasing process, is as simple and streamlined as possible.
Consistency Across All Channels
Make sure that you create a seamless natural online shopping experience, for all your channels.
Marketers can now easily integrate with trusted payment authorities, which enables quick checkout, this regardless of the platform.
For instance, PayPal’s “One Touch” checkout is how apprehension is instantly removed from the buying process in any context, which includes your eCommerce and mobile responsive sites.
Now is the time to implement contextual commerce, this by simplifying the shopping experience for the consumers, which increases revenue.