Friday, December 8th, 2023
Sales funnels are structured pathways which guides potential customers through a series of steps, ultimately, hopefully leading them to an informed purchasing decision.
There are a variety of different types of sales funnels, which caters to different business needs and customer journeys.
Here are some of the most popular well-known types of sales funnels, to turn visitors into prospects into customers who buy:
1.) – Lead Magnet Funnel:
This funnel offers something of value (like an eBook, webinar, or free course) in exchange for a visitor’s contact information, typically an email address. The goal is to grow an email list.
2.) – Tripwire Funnel:
After capturing a lead, this funnel offers a low-cost product (the tripwire) to the potential customer. Once they make this small purchase, they’re more likely to buy a higher-priced item.
3.) – Webinar Funnel:
This funnel is designed to get people to register and attend a webinar. Webinars can be live or pre-recorded. They’re often used to sell high-ticket items or services.
4.) – Product Launch Funnel:
Used when launching a new product or service, this funnel educates potential customers about the offering and builds anticipation leading up to the launch date.
5.) – Membership Funnel:
This funnel is designed to get people to join a membership site or subscription service. The goal is to generate recurring revenue.
6.) – Application Funnel:
Typically used for high-ticket items or services, this funnel requires potential customers to submit an application before they can purchase. It helps businesses screen and qualify leads.
7.) – Affiliate Marketing Funnel:
This funnel is designed for affiliate marketers to promote other people’s products or services in exchange for a commission.
8.) – Challenge Funnel:
This involves offering a challenge (often 5-30 days long) to engage potential customers. Throughout the challenge, participants receive value and are introduced to a product or service.
9.) – Video Sales Letter (VSL) Funnel:
This funnel uses a video to present the sales pitch. The video is designed to be persuasive and drive the viewer to make a purchase.
10.) – High-Ticket Funnel:
Designed for expensive products or services, this funnel often involves multiple stages, including webinars, application forms, and one-on-one sales calls to close the deal.
11.) – Survey Funnel:
This funnel starts by asking visitors a series of questions to segment and better understand them. Based on their answers, they’re directed to the most relevant offer.
12.) – Free + Shipping Funnel:
This funnel offers a free product, asking the customer only to pay for shipping. Once the customer enters their payment information for shipping, they’re presented with upsells.
13.) – Squeeze Page Funnel:
A simplified funnel designed to capture email addresses. It usually consists of a landing page and a thank-you page.
14.) – Self-Liquidating Offer (SLO) Funnel:
This funnel offers a product at break-even or a slight loss to acquire a customer. The goal is to upsell or cross-sell other products to make a profit.
15.) – Consultation Funnel:
Designed for service-based businesses, this funnel offers a free consultation to potential clients, aiming to book them for paid services.
These are just some of the many types of sales funnels that businesses use.
The right funnel for a particular business depends on its goals, target audience, and the nature of its products or services.
How To Get Traffic To Your Sales Funnel
Implementing sales funnels and driving traffic to them can be challenging part, especially for marketers new to Lead Gen and traffic generation.
Here are the most common problems and challenges most starting out may face:
With so many funnel types and traffic sources available, it’s easy to feel overwhelmed. Beginners might struggle to determine where to start or which strategies to prioritize.
Lack of Technical Knowledge:
Building and optimizing funnels often require some technical know-how. Platforms like Systeme.io may simplify the process, but there’s still a learning curve involved.
Insufficient Understanding of the Target Audience:
Not knowing who the “dream customer” is can lead to ineffective funnels and wasted time or advertising dollars. It’s crucial to understand the audience’s needs, desires, and pain points.
Paid traffic sources, like Facebook Ads or Google Ads, require investment. Without a clear strategy and understanding of these platforms, beginners can quickly burn through their budget with little to show for it.
Impatience and Unrealistic Expectations:
Digital marketing often requires testing and iteration. Beginners might expect immediate results and become discouraged when they don’t see instant success.
Crafting compelling copy for ads, landing pages, and emails is an art. Beginners might struggle to communicate their offer’s value proposition effectively.
Even if someone enters a funnel, most will not purchase immediately. Beginners often neglect the importance of email follow-up sequences and retargeting campaigns.
With so many metrics to track (click-through rates, conversion rates, etc.), beginners might struggle to interpret the data and make uninformed decisions.
Traffic Source Mismatch:
Not all traffic sources are suitable for every offer. Beginners might choose the wrong platforms or channels for their specific product or service.
Lack of Consistency:
Consistency in content creation, ad testing, and engagement is crucial. Beginners might start strong but falter in maintaining regular efforts.
Failure to Optimize:
Beginners might not know how to A/B test different funnel elements, like headlines or call-to-action buttons, leading to suboptimal results.
Not Understanding Compliance:
Platforms like Facebook and Google have strict advertising guidelines. Beginners might inadvertently violate these rules, leading to ad disapproval or account bans.
Neglecting Organic Traffic:
While paid traffic can yield faster results, organic traffic (through SEO, content marketing, etc.) is more sustainable in the long run. Beginners might overlook or undervalue these strategies.
Poor Funnel Design:
A poorly designed funnel can confuse or frustrate potential customers, leading to drop-offs. User experience is crucial.
Lack of Trustworthiness:
New businesses or brands might not have established trust. Beginners need to incorporate social proof, testimonials, and guarantees to overcome skepticism.
To mitigate these challenges, beginners should invest in education, seek mentorship, start small, test continuously, and be patient and persistent in their efforts.