Wednesday, December 6th, 2023
Niche marketing is like taking a journey through an alternate route, or a less traveled path to discover countless goldmines along the way. With each stop, you harvest as much gold as you can, while continuing to explore what lies ahead.
You aren’t following the crowd, or elbowing your way through thick competition, but instead, are able to generate non-stop profits from some of the smaller markets, overlooked by the “big guns.”
The biggest misconception regarding niche marketing, is that there is less money in it than the larger, mainstream markets.
In truth, if you approach niche marketing the right way, you can actually make MORE money in LESS time than with the larger markets because there’s less competition.
It’s also easier to penetrate these niche markets, and target your customer base.
So the key becomes finding the desperate niche markets.
Doing so will help you make more money from your efforts, because desperation typically converts much better than other types of needs.
Evaluating A Niche Market
You’ve probably haven’t heard how profitable “desperate” niche markets can be, and there’s good reason for that.
Markets that are considered desperate, are not only easier to target but easier to sell to, such as:
• That desperate person on Wednesday night trying to get rid of her acne quickly
• That mother frustrated by not being able to potty train her toddler
• That guy who will do anything to win his ex back
When NEED is there rather than just desire, you’ve got a winning niche.
Combine that with a laser targeted campaign that provides a solution to their problem, and you’ll never struggle to make money again.
The best place to start finding a good desperate niche, is to use minor keyword research to find what people want to fix.
You don’t need to use any high-priced tools just searching in any browser will do, or you can use Google Suggest.
Whenever you search for something with Google, it will give you suggestions as you type for related keywords.
This is one very easy way to find some potentially desperate niches.
Niche Keyword Searches
You can find what’s really popular right now for any niche, by searching for quoted phrases such as:
• “how do I stop”
• “get rid of”
• “how to get rid of”
These are a few good starting points.
Once you have a list of potential markets, you can use them as the basis for your keyword research by using them as your seed keyword.
What you want to look for are niches, where the average user has a problem they are extremely desperate to solve, and will do almost anything (pay) to fix it.
Examples of such niches include:
• Weight loss
• Pain management
• Pest control
When people have problems like these and are desperate to get rid of them, they are willing to spend almost any amount of money if they believe a product is a solution to their problem.
One of the most important things you can do, is first evaluate and identify niche markets that encompass three major elements:
1) You can easily identify exactly who your audience is
2) They are motivated active buyers in the niche market
3) Are you able to get your marketing message across to this audience
There’s no sense in trying to find an untapped niche market, although there are few of them out there.
Those that do exist, would take a lot of work to penetrate, so stick with the low hanging fruit.
You’d have to condition the buyers, research angles and test out different campaigns and approaches before you determine what’s successful. So torget about that!
It’s always easier to make money in niches that are already proven to be profitable, and that is what you need to focus on.
You always want to conduct as much research about your markets as possible, however.
This way, you can really understand what your target audience is interested in, and create compelling campaigns that “speak their language.”
You want to know:
• What people are currently buying
• Are there any potential market gaps for products you can promote (or create!)
• How much of a demand exists in the market
• What is your customer base most interested in, concerned about, needing help on
In other words, pay attention to who you are selling to, before you determine what you are going to sell, and your campaigns will be successful.
One way to find desperate niches is through sites like Yahoo Answers:
You can browse the site to find people who have questions.
Use the categories to browse, or search for particular niches if you are interested in something specific.
The Yahoo Answers site can be a goldmine for locating desperate niches, because people who take the time to post there are already desperately seeking help for their situation.
Don’t overlook other resources for finding hot niche markets including:
• Popular magazines through magazines.com
• Books via amazon.com
• Digital marketplaces like Clickbank.com
Analyzing Desperate Niches
Once you have found some niches you believe have potential, you need to analyze them for profitability.
Not all desperate niches will be as profitable as you hope.
A friend of mine found a niche she felt was going to be extremely lucrative. It was related to household pest control.
She was convinced it was a goldmine, because it had thousands of monthly searches and very little competition.
She spent a lot of time and money setting up campaigns in this niche, but she made very little money.
It turned out that while people were desperate to get rid of this particular pest, there was a very simple and effective solution available for free all over the Internet.
It was so effective that there was no reason for people to spend money. So this niche turned out not to be profitable at all.
In order for a niche to be viable, there must be three factors at work:
1. There must be significant traffic
2. There must be commercial intent
3. There must be monetization methods
Obviously, there must be potential visitors.
Unless there are thousands of people searching for something, it’s probably not worth pursuing.
It’s most likely a waste of time, to try to pursue a market with only a handful of searches each month.
Does The Niche Have Commercial Intent
There needs to be commercial intent. This means that people must be willing to spend money in that market.
If they aren’t, then it’s going to be very difficult to make money in that niche.
It is possible to make money with AdSense even if no one is spending money, but it is not especially likely, since advertisers won’t generally advertise if users aren’t buying anything.
It’s important to research a niche carefully, before making a final decision as to whether or not to pursue it.
A brief look at the keyword “acne” for instance, might discourage you from pursuing that niche, but other keywords in this niche do show significant commercial intent.
Are There Monetization Methods
Obviously, you need a way to make money from any niche.
It doesn’t matter how much commercial intent there is in a niche, if there are no products you can promote to make money.
In the vast majority of niches where there is significant traffic and commercial intent, there will be products you can use to monetize.
Analyzing Monetization Methods
As mentioned, you need to analyze a few different factors to determine how solid a particular product is likely to be.
You want to promote products that will convert well, so you’ll profit enough to make it worth the effort.
For example, a 99 cent item might convert fantastically well, but at such a low price, you would have to sell massive quantities of the item in order to make decent money.
Of course, the reverse can also be true.
If you have a product that sells for $2,000, but it converts so poorly you only sell one or two per year.
Again, this might not be profitable.
You will probably need to test a variety of products, in order to find those that offer the best conversions and earnings.
You can get a general idea, on whether a product will be good to promote by making sure you can earn at least $20 per sale, and the sales page has potential to convert.
52 Proven Profitable Desperate Niches Swipe File
• Morning Sickness
• Teeth Whitening
• Excessive Sweating
• Bruxism (Teeth Grinding)
• Weight Loss (sub niches including eliminating love handles, beer belly, post pregnancy weight loss, man boobs, eliminating stretch marks, etc)
• Impotence (erectile dysfunction)
• Yeast Infection (Thrush)
• Halitosis (bad breath)
• Nail Fungus
• Removing/Preventing Warts
• Removing / Preventing Painful Boils
• Cold Sores (recurring cold sores)
• Acid Reflux (heartburn)
• Cure Hemorrhoids
• Bacterial Vaginosis
• Anxiety/Stress/Panic Attacks
• Pregnancy, Infertility
• Eliminating Tinnitus
• Stop Snoring
• Angular Cheilitis
• Restless Legs
• Premature Ejaculation
• Debt Consolidation, Credit Repair
• Avoiding Bankruptcy
• Securing a Mortgage
• Preventing/Dealing with Foreclosure
• Work At Home (affiliate marketing positions, online freelance work)
• Finding a Job (offline, resumes, preparing for interviews)
• Pest Control
• Parenting help (colic baby, teething problems, etc)
• Dental Pain (home based remedies, etc)
• Penis Enlargement
• Body Odor
• Bed Wetting
• Hair Replacement
• Facial Hair Elimination (focusing on women)
• Increasing Height
• Anti Aging
• Nail Biting
• Quit Smoking
• Get Your Ex Back
• Marriage Repair
• Dating (online dating, approaching women, pheromones, confidence, seduction guides, etc)
Visit Niche Related Forums
Spend some time researching niche based forums and community boards to determine what people are buying.
Pay special attention to recurring questions from people in the niche, who are looking for help with specific things.
You’ll be surprised at just how many ideas you’ll come up with quickly.
Join Social Communities
Information networks and social communities like twitter.com can serve as an “idea muse,” by giving you direct access to current discussions within various markets.
Also be sure to check out Facebook.com and Pinterest.com for even more ideas on potential topics.
Amazon Best Sellers
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