Saturday, July 27th, 2024
What most aspiring marketers will unwittingly do, is sabotage their own entrepreneurial success. Who or why you might be wondering, would intentionally do that in the first place? What some will do when first starting out, is pay little attention to the long-term lifeline of their venture.
This means not having an effective marketing plan for their business.
Most will also fail to work on human development, to become a better functioning person, as that’s the engine that propels them towards their success.
Having The Right Intention
The intent of operating a successful online business might be there, such as following all the rules of SEO or running ads on the Internet, but the focus is scattered.
This includes routinely contributing content on their blog, successfully pulling in leads and customers, as they want to be perceived as an expert in their industry.
Their efforts however are inconclusive, as what’s lacking is a fundamental plan to direct their prospects.
So what they’re doing is performing the majority of the steps correctly, when it comes to the marketing process.
So how then are they sabotaging their success?
The entire marketing process needs to be air and water tight, otherwise the ship will slowly sink.
The Need For A Concise Marketing Plan
What a marketing plan on paper does is focuses all your efforts to one point, allowing you to maximize the most of your time and budget.
What’s common and easy to do however, is that most will continue their online marketing without any type of plan or goals.
What a marketing plan allows for, is it provides a disciplined strategic method of attack, especially when things go wrong.
Most however will proceed haphazardly, while hoping for the best.
Once their original plan goes off the rails, becomes altered or ignored, most will then just shrug and jump on to the next new “shiny object.”
The key becomes making the most of your marketing efforts based on your projections, and push it to completion.
What’s needed is a daily plan, along with a short and long term plan.
Why Goals Need To Be Written Down
What successful online marketers will do, is take the time to write down their goals and objectives and update them regularly.
This on what they’re wanting to achieve, along with a projection on how much money they want to make.
Doing so may appear repetitive and mundane, but it’s a necessary step.
What writing down targets and goals does, is you’re making a personal commitment.
Doing so has proven to have a higher success rate, than those who don’t bother.
It’s also impossible to develop a plan, unless there are concrete objectives.
What’s needed, is a clear concise vision to follow, a target to aim for, and the commitment and discipline to follow through.
There’s no way of knowing what type or how much marketing budget or effort is needed, if you have no idea what you’re aiming for.
The Need For A Limited “Short-term” Attitude
Those who have a difficult time succeeding are reactive in nature, while on the surface it appears they’re doing most of the things right.
Where they fail, is they’re not consistent enough or will quit too soon, to make an impact.
Running a few ads on Facebook for instance, and then giving up when there’s no immediate results, is worse than doing nothing at all.
The reason being, if you do nothing it doesn’t cost you any money, while giving up too soon can become expensive.
What’s known for certain, is that it takes anywhere between 3 to 8 exposures of a marketing message, for the average consumer to take any type of action.
So it’s entirely possible that your intended audience was just starting to take notice of your product, right before you decided to stop.
The Need Of An Unique Selling Proposition (USP)
One of the worst ways that business owners will sabotage their marketing success, this without even realizing it, is by not having an Unique Selling Proposition (USP).
The greatest marketing plan in the world won’t be effective, if there’s no clearly defined reason why someone should buy your product or service.
Give them a valid outstanding reason why they should buy your product, instead of the other similar products available to them on the market.
You need to find an unique angle why your product is better, one that has better features than your competition.
You also need to find a better way to communicate this in everything you do.
You can market to your hearts content, but you’ll be wasting your time and money without a proven USP.
10 Ways To Not Sabotage Your Marketing Efforts
1.) – Always develop a written marketing plan, which should be your number one priority, this on a daily, weekly, monthly and yearly basis.
2.) – Write down at least one objective, that states what results you want in your business over the next 12 months. Write down one objective, for every marketing activity you undertake, stating the results you want.
3.) – Stay on course, never waver, this by checking your progress on your objectives, this once every several months, while giving your plan at least 9 to 12 months for it to work out.
4.) – Know what your Unique Selling Proposition is , and make sure it’s presented in a clear concise way, this in everything you do.
5.) – Never attempt to be “everything to everyone.” Focus instead on a few specific benefits, along with a specific audience to target when first starting out.
6.) – Keep track of all your marketing activities, this so you’ll know exactly what’s working and not working at the moment, so you could tweak.
7.) – Never rely on just one marketing strategy. Use several proven marketing methods and traffic techniques, this to reach as many segments of people as you can.
8.) – Develop a system, which helps you keep track of all your marketing activities, this daily, weekly and monthly, which helps you plan better for the ones that do work.
9.) – Create a realistic budget, this based on a percentage of your projected revenue, or how much you have available for marketing, and then stick to it. Budgeting is a calculated investment for your business. You need to make progress, while also being able to financially support it.
10.) – Understand your environment, which includes the economy, your competition, the nuances of your particular niche, the situation your prospects are in. This will help you tailor an effective plan, to overcome objectives and take advantage of opportunities.
Make Sure You Take Action
What you need is to follow a specific plan, which gives your Affiliate Marketing business a greater chance of success.
What having a concise plan does, is it combines all of your efforts together to make a synchronized marketing push, for your business to succeed.
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