Thursday, February 22nd, 2024
What anyone on the deep dark scary Internet can say, is they’re a successful marketer online. Anyone can claim they’re proficient in a certain field or niche and are making boatloads of money. Anyone can claim they’re experts in moving product effectively and efficiently to the end consumer for a profit.
They identify themselves as marketing gurus. What most of these so-called “experts” will do, is just shuffle around data and text, or repurpose copy on their blogs or on social media, and claim it as their own.
They’ll spend other people’s money to experiment, create useless redundant sales sites, produce pointless information or products which has no impact on customer acquisition or ROI.
We Know SEO
The worst are those who claims to be SEO experts.
What’s known is search engine optimization is a forever moving target, and has practically become a myth and a fools game to master it.
They however claim to know the secret sauce to search engine success, that they cracked the code.
Most of these so called experts are behind the times, most are the modern day version of the snake oil salesmen, digital shysters.
They promise to place your site on the top of the search engine results for a fee, resulting in you getting free organic traffic.
At the end of the day however, your site is no where to be found, and soon after, neither are these so called SEO experts, as they’ve vanished into thin air.
The Trade That Is Internet Marketing
For the pioneers of Internet Marketing, for those who have forged the path, it must be embarrassing to be associated with this industry that has no set boundaries, no standards for what constitutes success or quality.
For those brilliant genuine professionals who strives towards perfection, the ones who gets real results, what they’re capable of doing is pushing the limits in a profession that’s starving for the truth.
What everyone is seeking, are time tested documented new and improved innovation.
So what’s been revealed are a few core characteristics from those individuals who has integrity, the Internet Marketers who has a track record of making money online.
It’s All About True Intention
Know how to spot the real marketers who knows their stuff from the wanna be “posers” on the Internet. Take a good deep look at their material and decide why or how they make the claims they do.
Most often if you ask them, their reply will be…: Uhhhh, “I don’t know,” or, “That’s how we do things,” “It’s proprietary information” or, That’s standard industry procedure.
Realize that the idea of effective marketing always begins and ends with the satisfied customer or prospect in mind.
A successful marketer will first decide what they’re wanting to accomplish with the end target market, by creating a campaign where every single detail has purpose.
They offer intent to compel the customer towards their desired action. Everything else is a waste of time and resources, similar to throwing darts.
So every time there’s a marketing decision to be made, ask the real reason for doing so. If there’s no good answer, then don’t bother doing it.
A New And Improved Ground Breaking Message
Does the catchphrase of your marketing material sound completely redundant and trite, is it “copy and paste” of what everyone else who’s in your industry is doing.
Marketing isn’t about putting a string of words together just to fill in the spaces, by using the recommended keywords.
What the most succesful marketers will do is break forward by writing a compelling value proposition which resonates, strikes fear in the hearts of their buying customers.
What needs to be determined is the pain you’re able to solve for your buyer, and then convince them you have the solution.
That you’re there to solve their hurt or situation with your product or service.
The consumer doesn’t care about you or who you are, until you can demonstrate, prove to them that you really do have the solution and genuinely care about them.
Streamlining The Funnel Process
Many think that each and every marketing tool they use, does their job independently. That one process will automatically lead to another, that the sales funnel works.
What most have however is a completely uncoordinated flow.
The landing page or the theme of their blog is completely unrelated to the banner ad, or their content or sales page gives a completely different message.
Successful marketing needs to be a series of coordinated events, a smooth delicate transition which flows seamlessly into one another.
It needs to be streamlined, it needs to hold and nudge and at times push the mind of the potential customer to take action.
Also make sure your message is completely aligned and in tune with your value proposition.
Every marketing piece should be branded so they’re distinctly identifiable, and related to everything you say and do.
Chart out a path, a funnel, a mind map for your customer to follow, and then use the marketing tools to enhance and entice the experience for the customer along the way.
The Engagement Of Creativity
Whenever your customer is searching for a solution to their problem, they’ll surf endlessly on the Internet to find the solution.
What they usually find is plenty of repetition, fake reports, the same exact “copycat” content and images from sales offer to sales offer.
Then they eventually get bored and give up, frustrated and disappointed.
Attract The Senses
What every marketer has is the same canvas to work from. An assortment of creative tools which they can use, but most fail to use them correctly.
As a result, what most company or product information sales pages does, it it lulls the customer to sleep, and they can’t leave your site quick enough.
The most brilliant of marketers understand that they need to be entertaining and they need a hook.
They’ll use the entire array of what’s available to them to delight and awe their potential buyer.
What everyone wants is to be entertained, to have fun in whatever they do, so give it to them, then they’ll come back for more.
Always Be Tracking Measurement
Most think the marketing process is finished once the creatives and distribution material is published, but that’s actually just the beginning.
These marketers become extremely proud of their new shiny blog or sales piece, or their brilliant banner ads, and the world will soon be pounding at their door.
The successful marketer knows that the only endgame is their return on investment (ROI), making a sale and profiting.
Those who actually make money are complete data geeks who concisely tracks and tests their campaigns, and will constantly track the results. Then they will re-test the responses again until they make a profit.
They continue to test and tweak non-stop, and make the necessary adjustments or changes for optimum return.
So find a precise way to measure your results, know the exact metrics you get, your return on every cent you spend.
All that matters is how much profit you make. Everything in between is just filler.