Monday, April 6th, 2020
Content that catches eyeballs, drops jaws, information that turns your readers brain into mush, packs a punch to the gut. Sales copy that convinces a skeptic to buy your product, is the best weapon that you can create to turn a visitor into a customer.
You may have developed the most ingenious, new and exciting “mousetrap.” But if you’re like most, you do an extremely poor job of explaining or selling it.
You fail, when deciding which sales or marketing method will work the best for you.
When wanting to attract, impact, and influence your target prospect, most will just go with the “mass” announcement approach, and then hope for the best.
But as with anything in life, there’s always a better way of doing things.
So rather than taking your product to market on the traditional blindfold approach, why not design a better attraction strategy.
This is built around the most effective tool known for drawing in your best ideal “tire kickers,” and turning them into actual buyers.
To entice them down the path to a sale. All this can be achieved by offering better effective content.
What you do is provide grasping content to your potential buyers, with surgeon like precision, at the precise moment in their buying cycle.
What you’re doing is asking them to take the next logical step, which is they gladly buying.
This precise content tailored exactly to taste, will address all of the concerns of your buyers, at each and every potential stumbling block they may encounter.
Leading People To Buy
What great content does is eases their concerns, while prodding them towards the next step which is the finish line.
Along with this, you’re also able to leverage your content in the following ways:
• You can establish your company as a prominent leader in the industry, while building brand recognition and awareness
• You can drive additional traffic to your website, generate leads, and then nurture them
• You can foster engagement and association with your target market audience
But know that accomplishing this is no easy feat.
You need a lot more than just providing a steady flow of relevant content. Your content also needs to be designed specifically to mirror the exact needs of your customer.
Give Them What They Want
To be as effective as possible, your content needs to completely resonate with your reader, who you’re wanting to turn into buyers.
So it needs to be specifically tailored to them and their needs.
Begin by showing and then telling them that you know who they are, and what they want. Explain to them what they care about and what they do. Address whatever pain points and concerns they’re facing.
Content that doesn’t include this sharp focus, will just drift off into virtual wasteland.
Project Your Company’s Brand And Image
What the content that you display is a public reflection of who you are as a company.
So it becomes extremely important that it accurately reflects the image you want to project, as well as the position you’re wanting to establish in your industry.
What your content does is it will leave an impression of who and what your brand is, this in the minds of those who consume it.
The more that the impression is embedded and aligns with what you’re trying to create, the more you’ll be able to use this content when imprinting your mark.
Become Optimized For Search By Making Yourself Found
Doing so sounds rather basic, but it’s becoming a rather difficult process when battling the beast that is search engine optimization, SEO.
Yet it’s necessary that you create, offer, and leverage your content for search engine consumption and do so every time, regardless.
Once done correctly, your content will eventually be found by Google, Bing and others, which then drives highly relevant, organic targeted traffic to your site based on specific keywords.
Once the shiny new visitors do find your site, make it as user friendly as possible, so they can quickly and easily navigate to find your content that’s the most important to them.
If they’re not able to do so within seconds of they arriving, then they’ll most likely leave to the next site.
So it becomes important to segment your site, divided by pain points, the buyers role, the solution, so they can easily navigate to whatever content they want.
Making Your Site As Viral As Possible
There are a few proven methods of making your content go completely viral, catch virtual wildfire.
The first is attempting to evoke some type of emotional response, even if it just creates an “awe” factor, or a laugh.
By doing so, your visitor just won’t only get your message, but they’ll also be entertained, something they will remember.
Another method is making sure that your content is useful, so much so that people will be willing to share it with others on social media.
Make sure you embed all of the social sharing tags, and make them visible on your site.
Offer opportunities for them to interact through commenting or polls. Attempt to multiply your promotional efforts, by leveraging those who may be an influence in your particular industry.
Whether you’re wanting a visitor to view a video about your product, complete a lead capture form, or register for a free trial. The goal is getting each and every visitor to convert some how.
The key is creating content that’s concise, informative, timely, and as compelling as possible, with a clear precise “Call To Action.”
It should effectively communicate the value that they will get, once they take action.
Precise Content Is King
Precise, unique, relevant, shock inspiring content, remains the key when it comes to successful marketing.
So it becomes vitally important to invest your time to create it, but also know how to optimize it, so it will have the greatest impact.
For your blog to get more traffic, to convert better, just begin by using this simple approach. Just provide better content.