Wednesday, February 14th, 2024
What we’re all looking for in our blogging efforts or when marketing, is to be ahead of the crowd, to jump the idea curve. To find that unique one-of-a-kind breakthrough, before the masses catch on. In finding these new opportunities, we’re constantly looking for groundbreaking innovative ways to do routine tasks better or faster.
More often than not, the solution is usually right in front of us, waiting.
That “winning” new opportunity however, once you yawn or blink, may suddenly disappear into thin air.
Then you’ve missed another opportunity.
What you need to do, is seize the exact moment, where potential growth and creativity is presenting itself, this by recognizing it, and then taking action.
Opportunity is similar to you waking up at the crack of dawn, to watch another spectacular sunrise.
The majority will miss these moments because they’re distracted elsewhere, or are looking in the wrong direction.
What most will see, is just the reflection of the horizon in the distance. They’ll just see what they choose to see, which is the bright glare of the sun blinding them.
By then, the opportunity has passed them by, as the sun is now shining brightly.
Constantly Looking Past Things
This scenario is all too familiar, when most entrepreneurs are looking for the next big trend.
They’ll often look left when they should be looking right, or at the wrong time. They often look beyond the obvious.
What everyone wants, is to be ahead of the curve, so they can capitalize on the next big thing, as they’re wanting to innovate a new market segment, or discover a new breakthrough in their industry.
Realistically, the anticipation to capture these discoveries or major developments, requires intense concentrated levels of expertise, along with advanced research data and statistical metrics.
Information that entrepreneurs or bloggers usually don’t have access to.
Thinking From The Inside Out
This is when it becomes important to think introverted. To find what’s working, and then expand out from there.
New innovations doesn’t need to be groundbreaking or radical, in order for it to be effective, meaningful or profitable.
Instead, find a minor tweak that no one’s thought of before, this by creating extensions or improvements to the current solutions.
Take something that already exists, and then make it a little different or better.
Apply it to be more efficient, effective, or lower the cost.
Use simple technology to refine an old service, and then turn it into something that’s more modern.
The key being, that the idea doesn’t need to be revolutionary. It just needs to be better, more functional, more affordable, easier to use, or faster.
It comes down to looking at things a little differently.
Find A Gap And Fill It
In this modern day, almost everything that needs to be invented or thought of, most likely already has.
This is the reality of the planet we live in.
So the key becomes to make existing things better, to fine tune the process.
Examine all of the key interactions when it comes to your readers, and then see where all the critical roadblocks, hesitations, or congestion goes unfulfilled.
Create A Better Mousetrap
For instance, we all remember the door-to-door Life Insurance Salesman, determined to cold call on every household in the neighborhood, just to tell the home owner that they will eventually die.
So what they need to do is protect their family financially, by buying life insurance.
These insurance companies at that time had no better way, this other than to annoyingly going direct to the customer, and then use strong arm tactics, to convince people they needed something that they really didn’t want.
Then the industry refined the process, this by strategically coming up with new and improved services, such as lead generation from their website, this to collect names, phone numbers, and emails of those who were actually interested in life insurance.
Find And Fix Inefficiencies
Finding services that are inefficient, are excellent ways of discovering innovate initiatives, that offers high potential.
One example, is the series of changes and improvements in the travel industry.
Not long ago, there were flight delays that were caused by mechanical or technical failures in the airplanes, or the weather didn’t cooperate, delaying everything into a nightmare.
Today, there are a variety of time saving apps, that can accurately track these flight delays, while also allowing the traveler to reschedule alternate times or different airlines, so they can easily manage these travel crises.
Locally, there are now efficient apps for parking services for your car, or to effortlessly manage a hotel or restaurant reservation, which has almost eliminated wait times.
What these simple tweaks of innovation didn’t need, was a massive amount of capital as the infrastructure was already in place.
All they did, was take advantage of the opportunity, and then used existing technology to fill a void.
Making Things Easier
Identify systems that are too complicated or too busy, or they rely far too much on bureaucratic procedures or human error, and then find a way to make it easier.
Getting rid of confusion or complexity, has always been the formula behind innovation.
For instance, take the once massive process of University admissions, and the mind numbing registration process.
Not long ago, getting accepted into post secondary institutions, was an ambiguous and stressful process.
Now everything’s refined.
All you now need is to input your educational particulars online, and then you’ll instantly receive a list of the institutions, which best matches your profile.
Because of these easy online application services, all you need is to submit one application for a variety of schools nationwide.
What’s significant about this development, is that the once tortuous procedure has now become instant.
Remain Alert And Aware
So bloggers, pay attention, keep your eyes open, constantly be looking around, look for the little things, the micro-niches that others don’t see.
If you see the obvious ‘big’ holes to innovate, stay away as big business will most likely see them as well and capitalize.
Instead, look for the small cracks, the subtle patterns, the tiny minor inefficiencies and fill those holes.
The best opportunities are something that is painful every day, and then fix the hurt.