Saturday, July 11th, 2020
The Internet is now the busiest place on earth. This when it comes to contributing and retrieving information, which usually leads towards an e-commerce exchange. Users are now becoming desperate for instant and accurate information for answers to their problems, issues, or concerns.
They’re also continuously forced to muddle through all of the unwanted or irrelevant clutter.
Going online has now become an array of misguided data, and making sense while attempting to organize it hasn’t been more difficult.
So the recent successes of a few entities on the Internet, the social based Web success stories which are effectively solving all the clutter issues are winning.
Sites, specifically such as Reddit, Tumblr, and Pinterest, are making a name for themselves, and as a result have become extremely popular.
The Path To Least Resistance
These peer-to-peer sites are simple in concept, as all they do is primarily curate other web information and redistribute it to millions of surfers who are searching for the information.
What they do is drive user engagement by creating and then establishing habits.
These social interaction sites are following the same general principles which the original Internet pioneers mapped out and implemented.
The giants of the Web such as, Google, Facebook, and Amazon, all offer different angles of the same objective and receive similar results, only on a massive scale.
The psychological essence is creating and then establishing user habits, which leverages critical factors that every organization who’s wanting better brand awareness should be attempting to build.
What this leads to is developing better overall engagement with the users of the Internet.
The Development Of A Habit
Habits burn into one’s brain when someone is wanting to learn a new behavior, usually a complex one.
So to learn something new, the assimilation begins the instance they decide to focus their attention into learning a new concept.
Various social science experts firmly believe these new behaviors are transported to the area of the brain, which is associated with uncontrolled actions.
This action also requires little or no cognitive effort whatsoever, as it’s on auto repeat.
It Becomes Repetition
Any habit will automatically begin to form once the brain begins taking shortcuts to solve an issue.
It will then stop itself short from actively deliberating the decision that’s being made.
The brain then quickly learns to codify the behavior, which provides for a solution towards whatever problem that it encounters.
For instance, biting nails is a common habit and misbehavior, which will occur without thinking, typically triggered by nervousness or stress.
What the individual nail biter does, is associates being satisfied with the temporary relief that it provides.
As with any habit, someone who’s biting their nails, or twirling their hair, they’re also aware that the conditioned response they’re doing is also difficult to break.
Most often it becomes instinct.
Similar to the more obvious macro “bad” habits, most of the decisions we make on a daily basis, are made because we somehow found satisfaction or comfort in doing so in the past.
The brain automatically thinks that the decision which was made yesterday was a good one.
It solved the issue at that time, so the brain will subconsciously repeat itself thinking it will work again today as well.
And Then It Becomes A Habit
The more frequent that any new behavior is adopted and repeated, the stronger that the habit becomes.
So frequent engagement with a particular site on the Internet, or an app, or smoking, does is increases the likelihood you’re forming a new habit.
Google and Facebook are services which are built upon establishing frequent behavior, which creates user habits.
If you don’t think these sites are habit forming, then when was the last time you used Bing.
Bing, when it comes to providing search results, they are almost nearly identical to Google.
Even if Google claims they provide more pure or quicker results because of their algorithm, these issues aren’t what draws the users.
It’s the habit of individuals using Google which keeps them loyal.
Everyone is familiar with Google, along with their nuances and the familiar interface.
Switching to another search engine, for instance, requires too much effort cognitively.
Google has also now been able to identify the user, and can then personally improve their search results by tailoring it specifically for them, based on their past behaviors or location.
So the more the same product is used, the more accurate their algorithm behaves.
The result being establishing further habit driven behavior, which results in complete market domination.
Turning Your Business Into A Habit
All businesses, blog owners and content writers can also begin to determine the potential of their product, or brand.
They can do so by attempting to form what they offer into habitual behavior, this by identifying two known factors:
• How frequent does the particular behavior occur, and
• How rewarding is the behavior that’s perceived by the user
This is where a product, brand or a service commands some form of action, and with enough frequency, the perceived utility then becomes a default behavior.
Established sites such as Amazon, Facebook, Google, along with visual sites such as Pinterest, Instagram and Etsy all succeed by they being able to create user habit.
It’s All About Attraction
They help or entertain their users by assisting them to find what they’re looking for in an organized manner, in a world full of clutter.
In return, what the user gives back is loyalty and engagement, making them the “need to use” solution.
Once a habit is formed, then the capture is complete as they force the same behavior to occur over and over again in the future.
What these online companies are doing, is leveraging and taking advantage of user habit to establish a solid place in their lives.