Sunday, July 12th, 2020
There wasn’t a huge celebration when the Internet was first plugged in. Many did wonder however why it was created, it’s concept, and more importantly what its original purpose was.
Everything has a beginning. This is the humble birth of the World Wide Web, and why it was conceived.
The Internet began as a glimmer of hope to solve a problem, and why this single idea is important when it comes to your online marketing efforts.
The official approximate date of the beginning of the Internet as we know it, was sometime in October, 1969.
This date is significant, as it was the first time in history a single computer was connected to another computer.
They were then able to electronically “talk” to one another by transferring bits of data, via wire transmission connected to a router over a network.
The Purpose Of The Internet
The World Wide Web (WWW), the Super Information Highway, the Internet as we know it, is a wide area information retrieval system for the transmission of data.
The goal was to give any user who was interested, universal access to simultaneously share large stores of electronic documents.
So the Internet is basically nothing more than a huge sophisticated communication device, an electronic library, which gives the users the ability to search and exchange information.
This is the reason why it was originally dubbed “The Information Super Highway.”
Okay So You Don’t Care
So you’re wondering, what’s in it for me, why should I care, all I want is to access Facebook and make money online.
It’s pretty clear the vision of the Internet, was created as a data exchange tool, a method to search for and share and retrieve related information that we want or query about.
This information retrieval is performed through the use of Search Engines.
What’s used is a string of keyword phrases, such as “How to lose weight,” where you’re then directed to a variety of information you’re interested in.
So the question remains, what’s the “secret” that drives the Internet?
The answer is right in front of you, as you’re using it right now.
The Secret That Drives The Internet
It’s the Internet’s content storage ability, the information it provides.
Ask yourself why you go online, the reason why you’re here right now.
For many it’s just for entertainment such as social media or to play games.
Others go online to find information, to get answers to whatever they’re troubled about.
Seek And You Will Find
The information that’s requested is delivered based on the keywords used by the search.
So what’s always in demand is unique relevant content, that’s accurate and helpful to these people looking for your solution to their issues, that matches their query.
So if you’re wanting to participate, contribute to the Internet as a publisher, you’re always welcome as new information is constantly needed.
All you need is to provide relevant information that’s related to your business, for these readers to search, find, read, and hopefully buy.
But I Don’t Know How
The majority however would then say “I don’t know how to write content,” let alone have anything interesting to write about.
Some also wonder how providing this content will benefit their business.
The best way to start is by just writing articles. It may not originally be perfect at first, or make any sense.
You can learn as you go along, as it will eventually become an easier process.
Any form of information you provide, can only benefit whatever it is you’re doing.
The Benefits Of Providing Online Content
Providing information about your business, your product or service, or the product of others as an affiliate, gives you instant credibility.
What you’re doing is conveying to your potential customer all of the benefits and features of the product, and then offering them a solution.
Once you explain to them how your product or service will solve their issues, it gives them a reason to look further into what you have to offer.
Content Increases Your Visibility
Once you offer content by providing valuable information, what you’re doing is leaving a “stamp,” a brand on who you are.
You’re telling the world what your business does, which all traces back to your website and domain name.
Once you submit your information online to the search engines, article sites, and on social media, what you’re doing is leaving a “link” footprint that’s pointing directly back to your business.
What you’re releasing are an army of online digital workers on the Internet, which includes social networking sites such as Facebook, LinkedIn, Twitter, etc.
The Need To Build An Online Mailing List
What’s known is that one of the most important steps you can take is building an email list. Collecting names and email addresses of those who are interested in what you have to offer.
Without a list of interested people, you’ll always forever be scratching and scrambling to get traffic to your online business.
Where you start is with a funnel such as a landing page with an opt-in form, where the respondents agree to get additional information from you via email.
The Cost Of Traffic
To get traffic, whether you use online advertising such as pay per click, there are always costs associated.
There are other viral marketing options however, where you can provide content and then take actionable steps to get targeted traffic.
The biggest challenge is, getting as much targeted traffic to your site as you can, and then converting them.
Needle In An Online Haystack
You can’t just stop at building a blog, writing content on your product, service or affiliate program, and hope the traffic will just stampede in.
What you need is to develop methods of getting targeted traffic, those who are ready and willing to buy from you, with credit card in hand.
So you’re thinking, since there are now billions of people online, there must be plenty who’s interested in what you have to offer, right?
To Make Money On The Internet
• What you need is to provide superior content the search engines (SEO) will consume and offer on their search engine results pages
• You need to find a way to collect email subscribers who are interested in your product
• You need to find ways to generate targeted traffic to your site, that converts
One proven method, is using paid advertising methods and sending potential customers to a landing page.
These email subscribers has taken the painstaking step of giving you their email address to get your information, offers, coupons, or news on any new developments.
What they’re expecting to receive, is ground breaking information from you.
Develop A Loyal Following
The more targeted, the tighter you can focus in the interests of your email subscribers, the more likely they’ll respond by clicking on your email offer, and taking some type of action.
Since they specifically requested information from you, and they know who you are and trust you on what you have to offer, your conversions should increase.