Monday, April 6th, 2020
Some will chose to frown or smirk if you tell them you’re a blogger. Many think it’s just nerds with no social life pounding on a keyboard typing out fake news, this to get “click bait” response, this to earn revenue.
The truth being, what blogs does is creates an unbiased bridge, between the reader and a company’s product or service.
Starting a blog is easy. Creating effective readable informative content to attract readers can prove to be difficult.
Getting traffic to your blog, which converts into revenue, is a challenge.
What you can have is an appealing and informative blog, but if there’s no serious effort to promote it, it’s no more than a virtual needle in a massive online haystack.
Driving targeted readers as efficiently and inexpensively as possible, is the biggest challenge and chore to become successful.
What competition, finicky SEO, and poor site design does is prevents your blog from being noticed let alone being read.
Getting targeted traffic, is a constantly moving target, so one needs to be proactive. Getting traffic can prove to be the most difficult task in the process
Begin By Creating Captivating Engaging Content
The first step is creating quality unique informative engaging distinctive reader friendly content for your blog.
Realize that competition is stiff in your niche, and everyone has differing opinions than you do, often better ones.
Create content which solves your readers problems, while giving them a rich concise explanation and end game.
Live up to the expectations of your targeted audience, this by providing them with content that could help them and nothing more. Leave out the fluff and the BS.
Suitable Appealing Dynamic Responsive Theme
Everyone gets their first impressions, and will forge their opinions from visual stimuli.
So what’s paramount, is having a blog design theme that compliments your niche and information.
What a good site design projects, is it leaves a favorable lasting impression on the readers mind.
The design should be effectively tailored to showcase the purpose of your blog.
So take the time to pick one that is appealing, offering a great users experience, which is also responsive to conform to mobile devices.
This encourages the finicky readers to stay on your site longer.
Focus On SEO
Attempting to solve SEO, is at times like trying to shoot a moving target at the carnival.
The most efficient way to rank high on the search engines, is by optimizing the title of your blog, along with writing a concise meta description of your post.
If using WordPress, there are free SEO plugins such as All In One SEO, or Yoast SEO, which analyzes title tags and meta descriptions for each of your posts.
You need to make sure the title and descriptions, contain all the relevant keywords you want to use, along with it being readable, while accurately summarizing your content precisely.
Marketing On Social Media
What’s now critical is marketing your blog posts, on all of the major social media platforms.
This to drive engaging peer-to-peer traffic to your blog to solve the readers woes.
What doing so does, is allows you to specifically share your content to targeted connected groups.
What’s also proven effective, is adding social sharing icons on all your blog posts.
What is allows for, is once your readers like your content, they can share it to their social media friends, hopefully going viral.
Customized Permalinks On Blog
What a CMS platform such as WordPress does, is allows you to internally optimize your content.
You need to ensure the URL of your blog posts, contains all the relevant keywords, this for SEO purposes.
WordPress is capable of generating a permalink for you immediately and automatically, once you publish your content.
Doing so makes your information more readable, easier to find, and it describes what your content is about.
Invite Guest Posting
Guest posting refers to allowing others to write and post on your blog.
This ideally by an “authority” blogger, or a well known person in the niche.
What this can do is boost your blogs web presence, as it can potentially attract a larger reader base online.
What you can do is promote the guest post, this by encouraging visitors to come by and take a look.
What doing so not only promotes your blog, but also gives you an external link from the authority site, which improves your ranking on the search engines.
Use Of Videos
What most now prefer is to watch videos, instead of reading content because it’s the path to least resistance.
So what attracts an audience is using videos from YouTube, or creating your own, this to visually convey your message, which can connect more effectively.
Since it’s a proven marketing technique, what’s needed is creativity on your part.
Begin creating videos which are simple and concise, then gradually elevate to something that’s more innovative and awe inspiring, such as webinars.
Use Of Email Marketing
Email marketing remains the most effective way, to help you retain and promote the readership of your blog, product or service.
All you need is to capture and create an email list, this by adding new subscribers from your blog or sales funnel.
Those who take the effort to subscribe by giving you their email address, are engaged enough to do so, and want more information from you.
The subscribers will also at times help you share and promote your content.
So take the time to build an email list, as it’s a proven method for effective marketing, which caters to an audience who’s eager to convert.
Constantly Update Your Blog
Make it a ritual of your marketing process, to blog relevant unique content on a consistent basis.
Make sure the content is informative and trendy. If you blog once a day or every other day, then stay on that schedule.
What publishing regular content does, is gives your readers a reason to come back to your blog, while also alerting the major search engines to return back to your site for indexing.
You’re proving you’re a serious dedicated blogger.
To Get Traffic
Targeted traffic to your site remains king. Without it, your blog efforts will perish.
To get consistent traffic, all of these core basic methods of setting up your blog needs to be in place. Most are free or affordable, but are vital steps to take.
Once these basics of online marketing are in place, all that’s needed is sending as much traffic as you can to it.
Traffic is just strictly a numbers game, where a certain percentage will convert.
What it does is increases the chances of the visitor converting based on its sheer volume, which turns into generating more income.