Monday, April 6th, 2020
Consumers are now being bombarded by marketing to nausea levels, with thousands of messages on a daily basis from the various mediums out there, such as TV, radio, print media, and massively on the Internet. Knowing this, how do you get more traffic to your blog.
The world as a result has become an extremely noisy place, constantly telling us what to do, eat, see, feel and buy.
In order to be heard, stand out, we need our marketing message to become as clear and concise as possible.
A vague message with too much hype or promises will be ignored or won’t be understood, as it doesn’t captivate a potential target customer.
Realize that we’re all now just obliging strictly to a buyers market, when attempting to market our goods on our blogs.
So the message needs to be laser targeted to a specific key audience, explaining the exact benefits of your product or service.
You need to peak their interest, instantly grab their attention, so they’ll lend their valuable seconds to participate with you, click on your link, and hopefully convert in some way.
Only then do we have the entrance signals, for us to begin developing a relationship with them.
Define Your Target Market
The best way of creating crystal clear output, is by beginning with clear inputs.
What you need is to precisely target your content or marketing dollars to a narrow buying audience.
You need to know exactly who you’re wanting to reach, with your marketing keywords, objections and projections.
Decide the exact demographics that you’re wanting to reach, which includes:
• Their approximate age
• Their occupation
• Their likes, dislikes, loves
• Their gender
• Their lifestyle and so on…
Decode why they would ever do business with you.
Market Narrowly Deliver Broadly
Your marketing message, should be focused intently to cater to the exact wants of your target audience.
Never think that you’re passing up opportunities, if you’re not targeting to a massive Internet buyer base.
The reality being, most are attracted to you if you pose as a “specialist” rather than a generalist.
Most want to associate themselves with an expert, while you’ll be able to charge more for your perk.
Once you get their attention in the narrow niche that they’re interested in, then deliver broadly and fiercely.
Talk About Them And Not You
Your marketing message should solve your prospects angst, their particular antagonism, hurt, their rapid increasing pain.
What problem can you solve for them. Compile a list of the top issues that they’re stricken with.
Your message should carry immense substance, and it should be focused on every conversation and content that you produce online.
Avoid talking, writing about yourself, as they are only initially interested in what you can do for them.
Once you grab their attention and interest, is when they want to know more about you.
Then they want to know at this point, if you are legitimate and can be trusted as a merchant.
The Difference Between Features And Benefits
What every “guru” and so called marketing expert preaches is list your features and benefits.
What you need is to precisely explain the benefits of your product or service, along with the benefits they’ll gain working with you, or buying from you.
Listing features, are more of the distinct characteristics of a product or service’s usage or design. A benefit is how that feature, will add value to or solve the prospects problem.
So always carefully define your features, then list the benefits:
• Do you provide superior after sales service?
• Are you prompt with answering emails and phone calls?
• Do you offer a free trial or introductory consultation?
• Do you provide added value to your customers?
• Do you offer documentation or discounts on future purchases?
What you initially hook buyers on are the benefits, and not the features.
You need to tell them what’s in it for them first.
Know Your Product Inside Out
The more articulate you are explaining the features and benefits, you increase the odds of getting the sale.
For each product you offer, list its benefits, and tailor it concisely to the buyer that’s being addressed.
Word this information in a language that they can clearly understand, which relates to who they exactly are.
Draft a summary of these details, to make it crystal clear.
Keep It As Simple As Possible
The best marketing messages are simply said, easily read, clear to understand.
What the world prefers is to understand simple.
The more complex it becomes, the higher the risk you’ll lose some of them somewhere along the way.
Construct a one page summary or a blog post of your customers needs and pains, and then explain your simple solution.
List all of the features and benefits of your product, to solve their problems.
Provide immediate solutions, which are easy to understand and have a distinct “Call to Action.”
Never give more information than needed, unless the visitor asks for more.
If they have questions, always allow them to guide the conversation.
A tagline is a phrase or slogan which conveys an advantage, about a feature or a benefit.
A slogan which clearly communicates your brand.
It describes the lifestyle or the solvency that you want your products to represent.
So come up with a tagline which best describes you and the theme of your blog, business or niche.
Always Be Testing
Always test everything that you publish online.
Test on social media, your friends, family, employees and colleagues before releasing it to the world.
Creating your own test group, is an excellent way of seeing if your ideas are any good, this in a low cost, low risk environment.
Get honest feedback and testimonials from your best and worst unsatisfied customers.
They’ll tell you immediately what they like, don’t like, and why.
Never pass up an opportunity to get free valuable feedback, as it fine tunes your marketing message.
Provide Clear Contact Information
Always offer crystal clear easy-to-understand transparency.
This for everything including your emails, social media, business cards and your blog.
Include easy to reach contact information, and an image of yourself on everything that you produce, write and submit.
Provide an FAQ and a testimonials page on your blog, and post it on social media as well.
Make yourself as translucent as possible for everyone who contacts you, so they instantly know who you are.
If they need to spend time to search anywhere for your contact information, you’ve most likely lost them.
They’ll just search somewhere else, for someone they can trust.
Clearly state your money back guarantee, warranty, how to return goods, how to get a refund.
Understand Their Needs
New prospects and your current customer base, are focused on just one thing and one thing only, and that’s what you can do for them.
All they want to know is what’s in it for them.
They usually don’t care who you are initially, or what your product or service is to solve their problem.
They’re only interested in how they will benefit.
How your solution, is able to effectively and efficiently solve their horror in the shortest amount of time possible.
The speed and the simplicity on how you can dismiss their contentions.
If you keep this in mind, doing so will help you improve your content marketing efforts, if you’re a product owner or an affiliate marketer.
The key being, you just need to focus on giving them exactly what they want.
You and your blog are secondary at this point, until you solve their needs first.