Monday, April 6th, 2020
It doesn’t matter if you’re using LinkedIn to look for a job, network with other members in your industry, or gather leads for your affiliate marketing blog. Having a professional optimized LinkedIn profile, is the best way for you and your business to ensure that you’re being found by the right people, at the right time.
When you create a LinkedIn profile, it is important to remember if you want to get noticed by the right people, you have to write for that audience, as opposed to writing for yourself.
What your profile should not be focused on, is boosting your ego.
It should instead show your expertise, in a way that will get your target audience to say to you, “I’d like to know more about who you are, and what you do.”
Ultimately, your LinkedIn profile is about your personal and professional branding.
Your company profile and your blog on LinkedIn, is the basis on how your communication and interaction on the networking platform is built.
When it’s all said and done, your LinkedIn profile should provide you with some great opportunities, to build long-term business relationships.
If you’ve been on LinkedIn for a while, and aren’t seeing the results that you’d hoped for, or if you are new to LinkedIn, there are steps to create a killer LinkedIn profile to get you noticed.
Add A Cover Photo To Your Profile
LinkedIn provides members the ability to add a background or banner image to the top section of your page. The recommended size is 1584 pixels wide by 396 pixels tall.
Adding one, can increase the professional look and feel of your company or brand profile.
Adding a background or cover photo to your business page, can also help your profile stand out from the more than 500 million other profiles.
You want to use this opportunity, to personalize your profile to represent both you and your business.
A picture is worth a thousand words, and your cover image can and will do the talking for you.
You can use this profile image, to showcase your company or brand, by adding a photo of the products or services you sell.
Whatever you do, make sure you don’t leave it as the generic background that it comes with, on your LinkedIn membership.
Use Your Best Profile Photo
When creating a great LinkedIn profile, there are too many who diminishes their brand by not including a profile picture, or by using the wrong type of image.
What research shows is that most will spend less than a 1/10th of a second, before formulating an opinion and drawing a conclusion about you.
This means that when they visit your LinkedIn profile, the image you’ve chosen, instantly tells them a story about you.
So you need to include a professional image of yourself, if you want to convey a professional message to your followers.
If you are going to add a picture of yourself, it should be either a shot of your head and shoulders, or one that shows your head to waist in the frame.
Make sure that you are dressed professionally, and that it matches your message and role.
Photos, where you make eye contact and smile, will attract the most attention.
When you look the part, those who view your profile will believe you are the part.
Optimize Your First And Last Name
LinkedIn is a platform that is highly searchable, so you need to include your full name on your profile.
When adding your name, you need to determine what your prospective clients might enter in the search function within the platform.
For example, you are a content marketing agency, and a potential customer is searching for someone (you), who’s a business consultant in the same area.
Would your name appear in their search results and what impression would it give them, what about if they did a Google search?
Ultimately, it’s your profile, so you can maximize it by using the best form of attraction that you can.
What’s important is for you to remember, that people buy from those that they know, trust, and like.
So, you have to make sure you think about how you come across. Just don’t list your degrees or qualifications. Avoid using emojis or favicons.
Make sure that what you use is searchable, and that it represents who you are in the best possible light.
Optimize Your Headline
What LinkedIn gives you is 120 characters to convey a message about who you are and what you do, and how you can solve your target audience’s problems.
Your headline, is where you begin telling your story.
It should be in complete sync with the story that you share with your network.
What LinkedIn will automatically default to, is the title of your current role, which is usually pretty bland and conveys very little about who you are.
Since LinkedIn is searchable, you should be using this opportunity not only to tell your story, but include as many keywords that are relevant to your industry as possible.
Don’t be boring. You may be tempted to use your headline to show off your qualifications, but this says very little about what you can do to solve the real issues of your prospective clients.
Use your headline, to create interest and demand a reaction from your words.
Create A Professional SEO Focused Summary
One of the most critical areas on LinkedIn, is the summary area of your profile.
Your summary is your opportunity to create a great first impression, to tell your target audience how you can help them.
It is the very first section that they will see on your profile, and is where you can showcase your expertise in the field.
It needs to be as optimized as you can make it.
It’s up to you, to write the first 220 characters of your summary, to give the best impression you can.
220 characters is all that is seen, before your potential audience clicks on the “see more” option.
It is vital that you optimize these first few lines and words, to ensure that you provide a clear concise idea of what you do, what your skills are, and what value you can add.
Make sure you effectively use the most relevant keywords for your industry.
Also make sure, that your summary is written in the first person.
When you write in the third person, it gives the impression that you are unapproachable and might make you appear distant.
Your summary is your story, so be as authentic and real as you can, and remember this is your canvas, so make the most of it by including concise detail.
Skills And Endorsements
What some wonder is whether this section adds any real value, to their LinkedIn profile.
The answer is Yes.
What it shows off are the skills that you have, as well as it allows people who you’ve done business with, to endorse those skills.
The most important reason why you need to include your skills and endorsements in your profile, is that searchable keywords are used.
What a recent study showed, is that those who included five or more skills in their profile, received 17 times more profile views.
The aim is to get a score of 99+, in all of the skills that you want to be endorsed for, by your audience.
If someone happens to recommend you for a skill you don’t have, then just remove it.
Recommendations and word-of-mouth, is often the backbone of any successful business.
Recommendations is the opportunity for those who you have done business with, to add to your story through their perspective.
What recommendations does, is gives you and the work that you do, credibility.
Try to get as many as you can, because each one will add a layer to your story and who you are.
Some friends and colleagues, might ask you to write their recommendation for them.
Avoid doing this.
What you want is the genuine opinion of people you’ve done business with, in their own words, otherwise people can tell.
This is where the true weight of the recommendations come from.
Gaining Relevant Connections
Ultimately, the reason to join LinkedIn is to grow your network, so everything that you do on the platform should be geared towards developing that network.
For you to build a successful network for your business, you need to develop the right type of connections.
This means you need a clear understanding of your overall LinkedIn strategy, as well as knowing who your target audience is.
By understanding these factors, you will position yourself to be able to find the most relevant people to start building this relationship.
The more extensive your list of connections become, the more chances you will have of developing a network, which increases your level of influence.
Start Publishing Your Content
Publishing long-form posts on LinkedIn, is an excellent way of showcasing your understanding of your industry, which adds value to your profile and network.
It’s also a way that you can develop influence in your market, and become a thought leader in your specific area of expertise.
To demonstrate your passion and knowledge, aim to write articles that are detailed and indepth.
According to LinkedIn statistics, you want to aim for a piece of content that is between 1800 to 2200 words in length.
To make your article more interesting and easier to read, make sure to include plenty of appropriate images, questions, points, and videos.
Post As Frequently As Possible
Be persistent by constantly including updates on your news feed, and as often as possible.
These posts can be in the form of short articles, no longer than 1300 characters or as short as a single line.
You can also add links to your posts, that will take readers to your LinkedIn articles, your blog, or an external news site.
Frequently posting updates on your LinkedIn profile, is a great way to create interaction with your network.
You can ask questions, share ideas, or comment on something that you recently read that may be relevant to your network.
Comment, Share, And Like
An integral part of interacting with your network on LinkedIn, is by liking, commenting and sharing information with your network.
Writing great comments, will allow your network to know you’ve read their article or post, and you are interested in what they have to say.
They may or may not reciprocate, but they will most likely read it.
If you think an article or post might have a broader appeal, then share it with your network on LinkedIn, or on your other social media platforms.
Doing so gives your connections more exposure, which also helps build a relationship of trust with your followers.
A Professional LinkedIn Profile
As a business and blog owner, you need to make these types of professional connections, and not just rely on SEO alone.
This if you want to generate more leads and increase sales on your blog.
You can do so, by having your name in front of potential customers, and there is no better way to do so, then creating a killer LinkedIn profile and staying active on the site.
With more than 500 million users, LinkedIn has become a powerful influential tool for professionals.
This to expand your marketing message and reach, by connecting with those who are interested in what you do.