Wednesday, September 20th, 2023
What every word on a site or blog, needs is to convert or contribute to the action of converting. So content development is a work in progress, this especially when it comes to writing the product or sales page. It’s easier to activate the creative juices when writing a blog post, but constructing an effective product, sales or review page, can become an issue for some.
What can result, is boring generic words turning into mundane sentences, and tiresome bland paragraphs. This because the actual content when writing these pages, might be deemed to be not as important.
This however is one area where more creativity is needed, this by developing better ways to write stimulating content that rocks.
Once you do so, then the product pages become vibrant, alive with juice, which produces a better chance of it ranking, which gets more traffic as landing pages.
So what needs to be developed, is finding new and unique creative ways, better effective methods of developing these magnetic pages, that gets the emotions to skyrocket and the conversions to hum.
Give Them What They Want
Once hitting a block and the mind gets stuck in mud gasping for what to write, begin by wondering exactly what your hungriest audience, your most precious buyer wants to know.
Give them reasons why your product or service is superior, that it’s the best solution for their needs, head over heels.
Find Out What They’re Wondering
One way to engage with them is by having a survey or a questionnaire, where you can collect answers from your most ideal buyer, and what they’re wondering about the most.
Find out what their most pressing questions are, this by using social media or emails, and then collect them, evaluate them and respond to them.
Develop your “hook” content based around the theme of these questions and your answers, by using a format such as a Frequently Asked Questions (FAQ) section.
What this shows is that you’re listening, while displaying your ability to anticipate and reply to the needs of your most querying readers.
What doing so does, will also give you an interface, a soap box, that you’re able to constantly update, while giving you the ability to revise your content accordingly.
An Online Interactive Sales Person
There are a variety of ways on presenting these pages, this be creating an effective interactive marketing experience.
Your blog should act as your best online sales person, a slick marketing funnel, and not just a venue that offers a description of your product or service.
It should be focused on constantly closing, by giving the visitor reasons for wanting to participate or buy from your site.
The description needs to be more than just a brief summary of the product. Most often, it also doesn’t need to be that lengthy.
Instead, what it needs to be is concise. Create urgency for them to take action, this by constantly pushing them towards the buy button.
Answer All Their Doubts
At times, also just describing the product or service itself, often isn’t good enough.
Use your blog platform as an opportunity to provide relevant information to your reader, that they previously didn’t know. Answer questions that they never even thought of.
Make sure that every objective and doubt is answered, before they hit the “Buy Now” button, so there’s absolutely no hesitation whatsoever.
The content, should be answering why your product or service is useful, how it can help them today, right now. How and why it can solve all their problems to their hurts.
Give them specific reasons why they need you, information they didn’t even consider before reading your post. By doing so, if you’re an affiliate, they will reward you by buying from you.
Just Give The Facts
What you also don’t want is to bombard and overwhelm them, with too much useless information that will just confuse them.
Be as concise as possible, by considering careful integration.
Use direct first person language, this to help answer all of their queries, without coming across as wanting to sell them something. Avoid fluff, hype and arrogance.
Create Desperate Urgency
What you need to create is urgency with your content, which can be a delicate balancing act.
All while what you don’t want, is the buyer to think that your product or service, will become irrelevant the instant they buy it.
You also don’t want them to procrastinate, allow them to get buyers remorse, and back out from buying your product.
One of the best ways to create this sense of urgency, is by developing a jagged hook. Give them the itch that they need, to buy or sign-up with you ASAP.
There are a variety of ways on how you can do so, this by offering promotions, monthly offers, coupons, bonuses, all that can be updated regularly.
Make The Content Unique And Alluring
What you have is an open canvas of creative freedom. You have the opportunity to be as innovative as possible, this by pushing the outer limits of originality and uniqueness.
It’s being different and standing out like a sore thumb, is what generates attention and increases conversions.
Play close attention to the aesthetics of the page such as the layout, style, and the colors to use.
Find various ways to appropriately use images and video. Incorporate your logo, brand, and mission statement as often as possible.
Use customer reviews, feedback, and their success stories. Incorporate testimonials to appear as genuine as possible. Link to other related content that’s already on your site.
Design your layout so it has different tabs, where the visitor can click on various categories, including featured tabs for reviews.
Make the layout as easy to visually understand a possible, make it concise and mobile responsive.
Make sure that you cover everything that your customer is wondering about, never leave doubt on the table, this without being overbearing or tacky.
Always Be Brainstorming New Ideas
When you’re attempting to be innovative when developing your product page, the best and easiest way of doing so, is to get feedback from those who knows the product the best.
This could be the product owners or developers, previous customers, and ask them to explain what their biggest issues were or are. Then write your content to solve them.
Although there isn’t a “one size fits all” solution, when it comes to writing these pages, knowing your brand identity, while broadcasting your story to new visitors, becomes paramount.
Keep in mind that what doing this market research provides, is the opportunity for you to constantly develop and grow the content on your pages. Doing so also helps your SEO efforts.
The competition out there can be tough, so always check them out beforehand, to see what you’re up against. The key is to be just better than them.