Monday, April 6th, 2020
The Internet has matured to the point where the users now dictate the content. The online visitors who comes to your blog, not only expects, but demands precise premium information. They also want it right now, immediately, and don’t want pay for it.
These finicky visitors to your site, with increasingly short attention spans, if they don’t get what they’re looking for, are gone elsewhere on the Internet in a virtual second.
They want this information available in response to their every whim or need, directly fed on their devices, whatever that may be and wherever they are.
Need It Now
The content publisher, the blogger, is faced with the burden of providing this superior content, while attempting to monetize it somehow.
This is the challenge, the dilemma and the delicate balance publishers are now faced with, which is finding ways to make money, while complying to the strict demands of the readers.
Competition as a result has become extremely fierce for bloggers, to produce better content that sticks.
The biggest annoyance and complaint of the reader, remains the constant “blinking” ads or popups they’re forced to view, this when visiting a blog page.
Displaying advertising on their blog however, is how most content publishers monetize their sites, this so they can provide their information for free.
What most readers are finding, is that this advertising is becoming too obtrusive.
So much so, that some are now turning towards ad-blocking technology, to avoid seeing these ads.
The Content Publisher’s Predicament
For anyone who operates a blog, what they need is to somehow monetize their content.
The traditional way to generate profits, is when a visitor reads a blog article, they would hopefully click on an ad, then the publisher earns revenue from it.
What every reader wants however, is an ad-free experience, so content publishers need to comply by minimizing their ads.
Bloggers are forced to find better more sustainable ways to continue delivering their content, while monetizing it without annoying their audience.
There are now free apps for smartphones for instance, which allows users to completely block ads shown on their browser.
Well Crafted “Native Ads”
So the key becomes for publishers to develop new revenue streams while still engaging with their readers, this without sacrificing user experience.
What this translates into is the reader spending more time on your blog by reading more pages, which helps boost revenue while increasing search engine optimization.
The answer for some, is using “Native ads,” which can carefully be planted when the visitor browses your site.
Native ads assimilate and blend in with the content of the text, videos, or tags, which offers creative streamlined earning opportunities.
To the reader, these native ads appears that its a compliment to the article, instead of it being blatant advertising.
Strategic Use Of Images
What images does is precisely communicates messages that words can’t describe, so they’re frequently used in blog posts and articles, and are especially popular on social media.
When incorporating marketing campaigns with compelling images which are contextually relevant, does is offers a complete user experience.
What you’re attracting are more views without disrupting the flow.
There are now even advertising platforms that pays the publisher, for displaying images instead of banners.
Most images are expected and accepted on content, and the reader is less likely to experience “banner blindness” when looking at the image.
What’s used is a content recognition algorithm to match the topic of the content with an appropriate image, thus creating a naturally flowing experience for the reader.
These relevant images can also help in making the content more attractive, and any type of improved user experience or reader retainment, translates into better click through rates.
Offer Premium Content
Whether this is implemented through a subscription or membership based model, or through application downloads, what offering premium content entails is providing certain content for free, then charging a fee for the more valuable content.
Authority sites that has strong brand recognition with valuable information, often uses this approach.
One method is offering a limited number of articles, or parts of an article that a visitor can read, then they need to login or subscribe to read the rest of the article.
Some publications will offer access to whitepapers or propriety content this way, just for their paid subscribers.
This model also works for a number of genres, such as online gaming, where bonuses are only available once the gamer pays a fee.
Productivity platforms which offers a service such as cloud computing or storage, also successfully offers this revenue model.
The basic service is usually free, but then a monthly or annual subscription fee is required for more space or benefits.
These subscription models are a win-win situation, as they provide the user with a valuable service, while the business earns a monthly predictable passive revenue stream.
It’s also scalable, which offers improved service to the consumer.
Sponsored Advertorial Content
This revenue model works well with blogs, and that’s by monetizing it with relevant “sponsored” advertorial content, or paid blog posts.
This is popular with authority content publishers who wants to maintain control over their content, while retaining their readership, while allowing them to earn revenue.
There are sponsored ad platforms that allows publishers to reach specialized niche brands and agencies, so they could monetize their site better.
What statistics show, is that readers will view sponsored ads 25% percent more than they would display ads.
Affiliate And eCommerce Marketing
Once you’ve generated a strong following on your blog, you use paid ads or have mastered SEO, affiliate marketing is an excellent option to monetize content.
Affiliate marketing once strategized properly, can create a steady stream of passive income.
What affiliate marketing does, is pays you a preset percentage for a product or service, that you promote on your site on the behalf of the product owner.
Most vendors and product owners now rely on affiliates to promote their product or service, provided that the niche of the blog complies with their products or service.
Affiliate networks are the “middle-men” who screens and connects you the publisher, with merchants who offers products to sell.
Your job as an affiliate is to drive traffic and generate sales, by promoting their products by writing content on your blog.
Monetize Content On Your Blog
The battle to generate revenue for blog publishers can be an uphill battle, a struggle to earn money if you don’t know how.
The once traditional “flashing and blinking” banner display ads are now constantly blocked, considered spam, so creative “out-of-the-box” methods are needed, such as Affiliate Marketing.
All what’s then required, is driving targeted traffic that’s hungry for that information, and finding a way so they will convert.